ZICA Career Courses

Digital Marketing

ZICA Indore is Central India’s leading Institute offering digital marketing courses in Indore.

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.

Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, mobile marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, email marketing, display advertising, e-books, and optical disks and games are becoming more common in our advancing technology.

After learning digital marketing from ZICA Institute student is provided placement opportunities in Indore & other metro cities depending on their skills & performance. Our digital marketing course is 100% Job oriented & covers all the latest tools.

ZICA is counted among best digital marketing institutes in Indore as well as MP.

For detailed conversation on careers in digital marketing students are advised to fill our enquiry form.


1. Program in Digital Design & Marketing (12 months)

Course Contents
  • Computer Graphics
  • Digital Illustration
  • Website Design concept
  • HTML5 / CSS3
  • JavaScript
  • Video Editing
  • Overview of Marketing
  • Introduction to Digital Marketing
  • Search Marketing
  • Search Engine Optimisation
  • SEM (Search Engine Marketing)
  • Display Advertising
  • Email Marketing
  • Mobile Marketing
  • Social Media Marketing
  • Inbound Marketing
  • Web Analytics
  • Pricing & Campaign Presentation
  • AR & VR Introduction
Tools & Platforms covered
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe Premiere
  • Adobe Spark Post
  • Mailchimp
  • Hubspot
  • Facebook Adverts
  • Instagram Ads
  • Twitter Ads
  • Google Adwords
  • Youtube Ads
  • Linkedin Ads
  • Quora Ads
Softwares
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe Premiere
  • Adobe Spark

2. Program in Digital Marketing (6 months)

Course Contents
  • Introduction to Digital Marketing
  • Search Marketing
  • SEO (Search Engine Optimization)
  • SEM (Search Engine Marketing)
  • Other Types of Online Marketing
  • Social Media Marketing
  • Inbound Marketing
  • Web Analytics
  • Pricing & Campaign Presentation
Tools & Platforms covered
  • Google Adwords
  • Adobe Spark Post
  • Mailchimp
  • Hubspot
  • Facebook Adverts
  • Instagram Ads
  • Twitter Ads
  • YouTube Ads
  • Linkedin Ads
Placement Opportunity

After successful completion of the said program, a student is eligible for following job categories:

  • Illustration Artist
  • Graphic Designer
  • Digital Marketing Manager
  • Search Engine Optimizer
  • Social Media Marketing Manager
  • Content Marketing Manager
  • Inbound Marketing Manager
  • Web Analyst
  • Search Engine Marketer
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