B.A in Mass Communication
(Knowledge Partner- Renaissance University)
Over the last 15+ years, ZICA Institute, Indore has built a strong reputation in creative education and is known for its quality training, practical exposure, and industry-oriented learning approach. With a legacy of shaping successful careers in media and creative industries, ZICA continues to empower students with modern skills and real-world experience.
Bachelor in Mass Communication is a 3-year professional degree program designed for students who want to build a career in Media, Journalism, Digital Content, Advertising & Communication.
At ZICA Indore, this program blends traditional journalism + modern digital media + AI-powered tools, making you industry-ready.
ZICA Indore is offering BA in Mass Communication (3Yrs) in association with Renaissance University, Indore. This is a dual certification program in which students will earn a recognized Bachelor’s degree from Renaissance University along with PCDP in Journalism & Mass Communication (3Yrs) from ZICA Institute.
Why Choose ZICA Indore?
With years of excellence in creative education, we prepare students to become:
- Journalists & Anchors
- Digital Content Creators
- Video Editors & Filmmakers
- Media Strategists & Marketers
Program Highlights
- Journalism + Digital Media + AI Integration
- Hands-on Training in Industry Tools
- DSLR, Studio & Chroma Shoot Practice
- Digital Marketing + Social Media Strategy
- Real-world Projects & Case Studies
- Internship Opportunity in Final Semester
Course Structure
- Introduction to Journalism
- History of Mass Media & Communication
- Print Media & Content Writing
Graphic Designing Tools:
- Adobe Photoshop
- CorelDRAW
- Adobe InDesign
- Adobe Illustrator
- Canva
AI Tools:
- ChatGPT
- Gemini
- Gen AI for Image Creation (Nano Banana)
Focus: Basics of Media + Creative Skills Development
- Reporting for Print & Electronic Media
- Media & Cultural Studies
- Photojournalism
- Introduction to Economics
- Hindi & Yoga
Photography & Editing:
- Camera Handling
- Adobe Lightroom
- Photoshop for Photographers
Focus: Storytelling through Writing & Visuals
- Introduction to Electronic Media
- Basics of News Editing
- Radio Journalism
- Film Journalism
- Digital Marketing
Production & Editing Tools:
- DSLR Filmmaking
- DaVinci Resolve
- Adobe Premiere Pro
- Adobe Audition
- Audio Recording & Editing
Marketing Tools:
- Google Ads
- SEO Tools (Analytics)
Focus: Video Production + Digital Presence
- Television Journalism
- Socio-Economic, Politics & Psychology
- CRM (Customer Relationship Management)
- Indian Constitution & Media Laws
Motion Graphics & 3D:
- Adobe After Effects
- Motion Graphics
- Element 3D (3D Logo Animation)
- Trapcode Suite
Practical Training:
- Chroma Shoot (Green Screen Production)
Focus: Professional Production + Media Understanding
- Digital Communication
- Advertising & Public Relations
- Social Media Management
- Event Management
AI & Advanced Tools:
- Photoshop with Generative AI
- Adobe Firefly
- Adobe Dimension (3D Product Presentation)
Social Media & Marketing:
- Content Creation & Strategy
- Meta Ads (Facebook & Instagram Ads)
AI Tools:
- AI Video Tools (Google Flow, Kling AI)
- AI Audio Tools (ElevenLabs, Suno AI)
Focus: Future-Ready Media + AI Integration
- Internship in Media / Production / Marketing Companies
- Live Project Work
- Portfolio Development
Focus: Real Industry Experience + Career Launch


Career Opportunities
After completing BAJMC, you can become:
- Journalist / Reporter
- News Anchor / TV Presenter
- Content Creator / Influencer
- Video Editor / Filmmaker
- Social Media Manager
- Digital Marketing Executive
- PR & Advertising Professional
Industry Exposure & Practical Learning
- Studio Shoots & Live Projects
- DSLR & Production Practice
- Real Client Work
- Showreel & Portfolio Creation
Start Your Media Career Today!
Confused About Your Career in Media? Book a Free Counseling Session.